My KDL Story: Anna Geurink
"I feel (the library) is of value and it needs to continue to be of value, especially for our younger generations. I just loved the idea of getting more kids to the library..."
Anna Geurink was sitting in a local coffeehouse, trying to come up with a topic for her senior graphic design portfolio project at Kendall College of Art & Design, when suddenly it came to her: the library.
"It literally just popped into my head," said Anna, 23, who grew up visiting the Kentwood branch. "The library was my favorite place to go. I thought it was so cool that you could just go there, pick as many books as you wanted to read and take them all home... for free."
Her project's goal: to put her graphic design talents to work promoting the library to teens. What Anna came up with based on her semester-long research was a multi-media portfolio, including advertising posters, a micro-website called "The Back Room" geared to that age group and re-designed library cards for KDL patrons.
The campaign, which includes the tagline "Muse, Discover, Escape," so impressed area marketing and advertising gurus that Anna's work earned the "Student Best in Show" award at this year's West Michigan ADDYs, an annual competition of the American Advertising Federation. Her work already has garnered interest from a couple of design firms who are looking to hire, she said.
Anna thinks the campaign hit its target of attracting more teens because of its focus on a social-media feel and that it caters primarily to younger age groups. She pitched it to small groups of area teens and college students to gauge its impact, she said.
"It looks like sites they are already used to using," she said, "and (teens) are all about having their own space."
"I feel (the library) is of value and it needs to continue to be of value, especially for our younger generations," Anna added. "I just loved the idea of getting more kids to the library."
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