Recommended business books about marketing and the economy.

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Better, Stronger, Faster: The Myth of American Decline . . . and the Rise of a New Economy
Daniel Gross

BUSINESS ECON GRO

Financial meltdown, a deep recession, and political polarization—combined with strong growth outside the U.S.—have led to a global bubble of pessimism surrounding the U.S. and its economic prospects. But Gross shows that much of the talk about decline is misplaced.


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Dark Pools: High-Speed Traders, A.I. Bandits, and the Threat to the Global Financial System
Scott Patterson

BUSINESS ECON PAT

A news-breaking account of the global stock market’s subterranean battles, Dark Pools portrays the rise of the “bots”- artificially intelligent systems that execute trades in milliseconds and use the cover of darkness to out-maneuver the humans who’ve created them.


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Who Stole the American Dream?
Hedrick Smith

HISTORY US 20TH SMI

From the Pulitzer Prize winning reporter comes the remarkable, step-by-step story of how the American Dream was dismantled over the past 40 years by a series of landmark legislative, electoral, and corporate decisions.


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What Money Can't Buy: The Moral Limits of Markets
Michael J. Sandel

PHILOS ETHICS SAN

Should we pay children to get good grades? Should we allow corporations to pay for the right to pollute the atmosphere? Is it ethical to pay people to test risky new drugs or to donate their organs? Michael J. Sandel takes on the biggest ethical questions of our time.


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Freedom Manifesto: Why Free Markets Are Moral and Big Government Isn't
Steve Forbes,Elizabeth Ames

POLITICS FOR

From Steve Forbes, the iconic editor in chief of Forbes Media, and Elizabeth Ames coauthors of “How Capitalism Will Save Us”—comes a new way of thinking about the role of government and the morality of free markets.


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The Outsourced Self: Intimate Life in Market Times
Arlie Russell Hochschild

SOCSCI HOC

Follows the incursions of the market into every stage of intimate life and reveals a world in which the most intuitive and emotional of human acts have become work for hire.


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Clean Tech Nation: How the U.S. Can Lead in the New Global Economy
Ron Pernick,Clint Wilder

TECHNOL ENVIRON PER

With other nations aggressively forging ahead in clean tech—including renewable energy, electric vehicles, and green buildings—how can the United States position itself for success? Industry experts Pernick and Wilder assess current clean-tech leaders worldwide and offer a Seven-Point Action Plan for Repowering America.


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Straphanger: Saving Our Cities and Ourselves from the Automobile
Taras Grescoe

TRANSPOR GRE

A century of auto-centric culture has left most of America with public transport that is underfunded and ill maintained. But as the demand for petroleum is fast outpacing the world’s supply, a revolution is under way. Grescoe explores the growing number of people who rely on public transportation.


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