According to super pollster John Zogby, whom <i>The Washington Post</i> calls “the maverick predictor,” the conventional wisdom about the United States–that we’re isolated from the world, politically fragmented, and inclined toward material pleasure–isn’t just flawed; it may be 180 degrees from the truth. In this far-reaching and illuminating look at contemporary American life, Zogby reveals nothing less than <i>The Way We’ll Be</i>. Drawing on thousands of in-depth surveys conducted especially for the book, Zogby points out where we’re headed–politically, culturally, and spiritually. <br><br>The American dream is in transition; it is rapidly being redefined by four meta-movements: living with limits as consumers and citizens; embracing diversity of views and ways of life; looking inward to find spiritual comfort; and demanding authenticity from the media, our leaders, and leading institutions. Spearheaded by today’s eighteen-to-twenty-nine-year-olds–the “First Global” generation–Americans are becoming more internationalist, consensus-oriented, and environmentally conscious and less willing to identify themselves by the things they do to earn or spend their money. But this is more than a youth tide. Americans of all ages are moving beyond old divides–red state/blue state, pro-life/pro-choice, beer drinker/wine connoisseur–to form a new national consensus that will shape the nation for decades to come.<br><br>Zogby’s cogent analysis of the data yields an astonishing perspective on Americans’ thoughts, feelings, and beliefs, now and in coming years. Understanding this emerging reality will be key for<br><br>• leaders in all fields who want to reach audiences that are more media-savvy, better informed, and more technologically enabled than ever before<br><br>• individuals in search of rewarding and fulfilling careers in tomorrow’s growth fields<br><br>• politicians and CEOs looking to marry policies and practices to the rising demand for social responsibility<br><br>• anyone who wants to market to the emerging new American consensus<br><br>Beyond telling a fascinating story, the conclusions in this book are a must-read for everyone from Main Street to Madison Avenue to Capitol Hill. Filled with expert analysis and insight from one of today’s most successful predictors and trend spotters, <i>The Way We’ll Be</i> will redefine how we view America’s future. John Zogby http://lakenet.llcoop.org/search/i?9781400064502 2008-07-25T13:27:20-04:00 Draws on thousands of polls from around the country to provide a revealing look at recent changes in the American Dream and their implications for four key meta-movements: learning to live with limits on everything, embracing diversity, rejecting materialism and looking inward for guidance, and demanding authenticity in every aspect of life. 2280 9781400064502