KDL Recommends > Staff Picks > February 2014

KDL Recommends

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Creative Confidence: Unleashing the Creative Potential Within Us All

Creative Confidence: Unleashing the Creative Potential Within Us All

ISBN: 038534936X

Title: Creative Confidence: Unleashing the Creative Potential Within Us All

Author: Tom Kelley,David Kelley

KDL Description:

BUSINESS KEL

“One of the best books that I’ve read about creativity. David founder of IDEO and Stanford d.school creator and his brother Tom Kelley IDEO partner have written one of the most inspiring stories about creativity. If you want to unleash your creative potential you must read this book.”—Rubén at KDL’s East Grand Rapids branch

Amazon Description:

IDEO founder and Stanford d.school creator David Kelley and his brother Tom Kelley, IDEO partner and the author of the bestselling The Art of Innovation, have written a powerful and compelling book on unleashing the creativity that lies within each and every one of us.

Too often, companies and individuals assume that creativity and innovation are the domain of the “creative types.”  But two of the leading experts in innovation, design, and creativity on the planet show us that each and every  one of us is creative.  In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO, the Stanford d.school, and with many of the world’s top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems.  It is a book that will help each of us be more productive and successful in our lives and in our careers.